Product storytelling for software companies
I find the moments people stop understanding your product, and fix them.
Visitors get it faster, users stick around, and sales calls turn into customers.
At Sketch and LottieFiles, I made the product story so clear it helped win deals, cut churn and grow paying users by around 35%.
30 minutes on video. No prep, no sales pitch.
Hello there, I'm Jaime.
100+
Projects delivered across the EU, US, Latin America and Asia
50+
Companies advised & trained in design and product storytelling.
40+
Designers mentored and graduated since 2019
I led the redesign of the Inter-American Development Bank's website, a platform with 100M+ monthly views. Pages also loaded up to 54% faster.
At Sketch and LottieFiles I trained their customers, including Uber, Disney, Airbus and more. That work helped grow paying users by around 35%.
I worked with an important perfume retailer from day one to shape the product, the brand and the story behind it. They reached $2M in sales in their first year.
Trained and supported teams at
Speaker for design communities across the US, Europe and Latin America, with 1,400+ people registered for a single talk. Learn more about me →
Book a free callWhere we start
Two 4-hour sessions over one week to find where your product story breaks, and what to fix first.
Step 1
We look at your product together and decide if the workshop is the right next step.
Step 2
4 hours, live. With your team, we map where your story breaks: on the website, in onboarding and in sales conversations.
Step 3
Everyone, me included, works through what came up and lists what could be fixed or done better.
Step 4
4 hours, live. We agree on the story and rank the fixes, starting with the ones closest to revenue.
Step 5
A written product story your whole team agrees on, and a clear, ranked list of what to fix next.
Founding price · 3 spots
$799
4 Slots per month. Then: $1,899
Remote · Two 4-hour sessions over 2 weeks · Founders and team
Book a free callStart with a free 30-minute call.
After the workshop, I can help you implement the fixes and can even stay on as your story lead.
Right now
After we work together
You're the only one who explains the product well, so every big call needs you.
Anyone on your team can tell the story, and you get your calendar back.
Visitors read your homepage and leave without knowing what you do.
They get it fast and sign up or book a demo.
New users sign up, don't see the value, and churn.
They reach the moment it clicks early, use the product more, and stay.
Prospects book a sales call, then ghost you.
They arrive already understanding the product, so more calls turn into customers.
✕
You're still figuring out what product to build.
You want a redesign or new website without first deciding what it should say.
You need someone to run ads or produce content in bulk.
You want the answers without bringing your team into the room.
✓
You lead a software company, and your product already has users or customers.
People visit, sign up or book calls, but too many leave without really getting it.
Your team explains the product in different ways, or you're the only one who explains it well.
You want a clear, ranked list of what to fix before spending more on a redesign, ads or new features.
You can get the right people together for two 4-hour sessions in one week.
“
I particularly valued Jaime's expertise in delivering compelling product demos and trainings. His contributions were invaluable, directly assisting me in winning deals by effectively showcasing our product to potential customers.
Elena-Alina Burcea
Customer Success Manager, worked with Jaime at Sketch
“
He understood their workflows and frustrations because he had lived them. Pair that with his very high bar for customer success and you get someone customers trust right away and keep coming back to.
Jonathan Hairgrove
Jaime's manager at LottieFiles
“
I can confidently say he's one of the most effective and inspiring leaders I've worked with. He leads with clarity, empathy and strategic foresight, an ideal combination for any team.
Daulah Sosa López
Designer on two UI/UX projects Jaime led
“
He has a rare balance of strategic clarity and empathy. He doesn't just teach design, he helps you believe you belong in it.
Anjali Kadian
UX/UI designer, mentored by Jaime at Spiced Academy
From my LinkedIn recommendations
30 minutes, your product on screen, no pitch deck. Worst case, you get a free outside opinion and you get to enjoy the coolest LEGO background on the internet.
01
Grab a 30-minute slot.
02
We'll explore the main breaking points and point out the most important fixes.
03
Walk away with a short list of fixes you can start on right away. They're yours to keep.
